Cosy decor has been everywhere this autumn. It seems as soon as the ‘burr’ months hit, we’ve reached for natural textures, faux fur and festive colourways. But if you’re looking to take this cosy, rustic aesthetic to new heights, the Après Ski decor trend is gaining momentum - and I’ve found the best home buys to shop right now.
Cosy decor often emerges as a key home decor trend every winter, but this year, Après Ski-themed decor has given it a stylish twist that centres on festive nostalgia paired with luxury escapism.
Think cable knit throws, plaid patterns, faux fur rugs and lots of woolly textures, all curated to give your home more comfort as well as a luxe look. Here’s everything you need to know, plus what to shop.
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The Après Ski decor trend
Already, we’ve seen Cosymaxxing take over as this ‘it’ trend on social media, but I think Après Ski themed decor could take over as its high-end alternative - especially as Ralph Lauren-style Christmases are on the cards as the year’s biggest Christmas decor trend.
In fact, searches for Après Ski decor are up 10% and a further 29% on Pinterest, according to experts at MediaVision.
‘There’s a clear appetite for interiors that bring a touch of ski-lodge escapism home for the holidays,’ says Annabelle Sacher, Retail & Ecommerce Specialist at MediaVision.
‘Après-ski styling taps into consumers' desire during the festive season for cosy living, think soft, fluffy textures and rustic tones, that evoke the comfort of winter retreats. We want our spaces to feel like a warm escape from the cold, making this alpine-inspired look a natural fit for this time of year.’
Shop the trend
