Collections Template 2025: 28 products on the way to a perfect curated collection [simple version]
Craft a compelling strapline - briefly expand on your headline hook to draw the reader in...
An engaging intro is the perfect way to connect with your audience and frame your entire collection. This is your opportunity to build immediate interest - think of it as answering the big questions: what makes this selection of items so exciting? Why do they deserve a spotlight right now? And what's your personal story that makes you the perfect guide for this topic? Just keep things brief - a max of 200 words works.
People are looking for authenticity, so writing in the first person is recommended. It's less about declaring yourself an 'expert' and more about being a relatable fellow enthusiast with exciting recommendations to share. You truly value these products, you have a perspective worth listening to, and you're sharing that excitement with the world. This is the heart of our shift from "us as experts" to "us as humans." Find a way to add an author image if you can - for example, use a person block.
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