An engaging intro is the perfect way to connect with your audience and frame your collection. Collections are designed to be a visual feast of excellent product recommendations rather than a wordy ecommerce feature, so get straight to the point and take this top of page opportunity to build immediate interest. Think of it as answering the big questions: what makes this selection of items so exciting? Why do they deserve a spotlight right now? And what's your personal story that makes you the perfect guide for this topic?
People are looking for authenticity, so writing in the first person is recommended. It's less about declaring yourself an 'expert' and more about being a relatable fellow enthusiast with exciting recommendations to share. You truly value these products, you have a perspective worth listening to, and you're sharing that excitement with the world. Find a way to add an author image if you can - for example, use a person block. Just don't make the intro too long - 200 works quite well. <-- 186 words
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Splitting your collections into sections is optional, but it could be a fantastic way to organize a bigger collection and guide your followers. Your collection could be a simple selection of 8 products... or it could be a mega collection of 8 sections with 8 products each - you're in charge!
Important note on images! You can use the CMS fetch tool to grab images directly from the source. This will make creating your collection super fast, but you might find that a bit of time spent finessing your images, theming / styling them and creating hero banners and social images is a great way to make your content more engaging. Please try our AI CMS tool to improve product images and create hero images for the article and for posting off platform. Ask on Slack if you don't have the link!
Section 1
If you do use sections, write an intro for each section and feel free to experiment with format and length. Since you can't add text to individual products yet, this is your opportunity to add that crucial authentic justification for the individual products.
Section 2
If you're using a second section, this is another opportunity to continue your story. For example, if your first section was "The Go-To Classics," perhaps this one is "The Adventurous Bottles." It's a great spot to explain the theme for this next grid and add more of your authentic self.
Section 3
As you merchandise your collection, it's worth thinking about the narrative flow. Does ordering your sections in a certain way tell a story (e.g., from beginner gear to pro gear)? Or maybe you're grouping by category? This is your final chance to add that personal context and guide the reader through your curation in a way that feels helpful and intuitive.
Final thoughts + checklist
Before you hit publish, it’s always helpful to take a final look and see how the whole page feels. The most engaging collections are going to be the ones that feel like a visual feast - a beautifully curated page that's a pleasure to navigate and feels like a genuine, exciting page full of recommendations from a friend.
Here are a few helpful questions you may find it useful to ask:
- Does it feel human? Is my personal voice clear? Does it sound like it’s from me, not an algorithm?
- Does it share the passion? Is it clear that my recommendations come from genuine experience and taste, not just data?
- Is it inspirational? Does it feel like a fun discovery (great for gifting!), rather than a complex, spec-heavy task?
- Does it 'cut to the chase'? Is it visual, word-lite, and easy to enjoy for readers who just want great recommendations?
- Am I proud of it? Is this a Collection I’d be excited to share with my own friends and followers?
This is a new format, and the most exciting part is that we're all figuring out what works best together. Your creativity, your voice, and your experiments are what will define what makes Collections truly special. Trust your gut, and have fun with it!
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