Collections Template 2025: 28 products on the way to a perfect curated collection

An engaging intro is the perfect way to connect with your audience and frame your entire collection. This is your opportunity to build immediate interest - think of it as answering the big questions: what makes this selection of items so exciting? Why do they deserve a spotlight right now? And what's your personal story that makes you the perfect guide for this topic?

How you present this is flexible. A standard text block works just fine. Using a person block could work - collections is about human to human recommendations and putting your photo on the page is often a great way to convey your personality. Whatever your layout, the goal is to be engaging and brief (a max of 200 words is a good target) and to establish a genuine, personal connection.

People are looking for authenticity, so writing in the first person is recommended. It's less about declaring yourself an 'expert' and more about being a relatable fellow enthusiast with exciting recommendations to share. You truly value these products, you have a perspective worth listening to, and you're sharing that excitement with the world. This is the heart of our shift from "us as experts" to "us as humans."

Section 1

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Splitting your collections into sections is optional, but it could be a fantastic way to organize a bigger collection and guide your reader. Your collection could be a simple selection of 8 products... or it could be a mega collection of 8 sections with 8 products each - you're in charge!

Consider writing a quick intro for each selection widget - think of this intro as your 'mini-recommendation' for the whole grid of products that follows. Since you can't add text to individual products yet, this is your opportunity to add that crucial authentic justification.

Section 2

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If you're using a second section, this is another opportunity to continue your story. For example, if your first section was "The Go-To Classics," perhaps this one is "The Adventurous Bottles." It's a great spot to explain the theme for this next grid and add more of your personal, authentic recommendation.

Section 3

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As you merchandise your collection, it's worth thinking about the narrative flow. Does ordering your sections in a certain way tell a story (e.g., from beginner gear to pro gear)? Or maybe you're grouping by category? This is your final chance to add that personal context and guide the reader through your curation in a way that feels helpful and intuitive.

Final thoughts + checklist

Before you hit publish, it’s always helpful to take a final look and see how the whole page feels. The most engaging collections are going to be the ones that feel like a visual feast - a beautifully curated page that's a pleasure to navigate and feels like a genuine, exciting page full of recommendations from a friend.

Here are a few helpful questions you may find it useful to ask:

• Does it feel human? Is my personal voice clear? Does it sound like it’s from me, not an algorithm?
• Does it share the passion? Is it clear that my recommendations come from genuine experience and taste, not just data?
• Is it inspirational? Does it feel like a fun discovery (great for gifting!), rather than a complex, spec-heavy task?
• Does it 'cut to the chase'? Is it visual, word-lite, and easy to enjoy for readers who just want great recommendations?
• Am I proud of it? Is this a Collection I’d be excited to share with my own friends and followers?

This is a new format, and the most exciting part is that we're all figuring out what works best together. Your creativity, your voice, and your experiments are what will define what makes Collections truly special. Trust your gut, and have fun with it!