From spring to fall, this microneedling serum stayed in trend (and sold out) at every Daiso I visited.
Beauty of Joseon’s Relief Sun—aka the sunscreen that launched a thousand TikToks—is as intensely moisturizing as everyone says. It’s also—sadly—no longer available in the U.S. due to its use of non-OTC Korean sunscreen filters. For an FDA-compliant formula that’s just as good, you’ll love the newly launched Daily Tinted Fluid Sunscreen. I tested samples and can confirm the texture remains miraculously lightweight and the finish is neither too dewy nor too matte—a true feat considering its use of zinc oxide.
When Cho told me she had developed a barrier cream that would leave every other barrier cream I’d tried in the dust, I uncapped this golden gel with skepticism. I ended up emptying it in a month. It smells like juicy Hallabong, has the most refreshing texture, and brightens my complexion while remaining gentle enough for my sensitive skin.
I thought I’d seen innovation when I first tried micro dart pimple patches, but these micro dart, serum-infused undereye masks were a truly novel find. They’re another product you can either sleep in or leave on for a couple of hours. The serum darts dissolve gradually and give my undereyes a smoothing refresh (a must for anyone as sleep-deprived as I am).
Skin1004 sounds like “skin angel” in Korean, and I feel extremely angelic wearing these toner pads while I do my morning beauty routine. I let them sit like mini masks so the soothing, refreshing essence can absorb. They hug my face without slipping off and have a calming effect that takes down any redness in my rosacea-prone mid-face.
I’ve gone through at least five tubes of this silky, lightweight eye cream. It’s surprisingly affordable, so I have no qualms about getting backups for my backups. The formula features bakuchiol, a gentler alternative to retinol that can be used morning and night to help firm and smooth skin. It’s also magic under concealer, with no creasing or pilling in sight.
This bright pink serum was all over my TikTok, so naturally I had to pick up a bottle. If your skin plays well with niacinamide (mine does), it’s an excellent brightening formula for overall dullness and dark spots alike. I love to dab it on as a spot treatment over post-breakout pigmentation to help it fade faster.
Cho put me on to this sculptural sunscreen stick, curved to fit the contours of your face with ease. Now I never leave the house without double checking it’s in my bag. There’s no white cast, it glides on buttery-smooth, and it doesn’t drag or disturb my makeup.
Niche brand Femmue formulates all of its skincare with flowers, and my favorite pick is this super decadent leave-on mask that smells like a bouquet of fresh-picked roses. The pale pink, bouncy gel sinks in quickly; it doesn’t mess up my pillowcase and always makes me feel like I just left the spa. I love a thick-ish layer of this in the winter for skin that’s baby-soft and bright by morning.
I love a lot of formulas from TirTir, like its dewy lip balms and Milk Skin Toner. But I really can’t name the brand and not mention its most viral launch: the signature red cushion that took over TikTok with its range of 40 shades, a rarity for K-Beauty. Mine is 21N, and if you’re new to cushions, the trick is to pat off the excess on the inner lid and bounce it on in the thinnest layers possible. Do it and you’ll achieve a natural, non-cakey finish that lasts and lasts.
There’s no shortage of really good lip tints in K-Beauty. And while it’s tough for me to pick a favorite, Amuse’s popular Jel-Fit Tint is so smooth, light, and comfortable, it’s always in my makeup bag. I’m obsessed with the best-selling shade Seoul Girl, which makes my face look brighter and more awake—and also made me realize I’ve been doing my makeup in the wrong color family this entire time. (Note to self: I’m a cool tone.)
Fwee’s playful flagship in Seongsu (a popular neighborhood often referred to as the Brooklyn of Seoul) is always, always packed on weekends. Just like everyone else who visits, I love the Pudding Pots: bouncy, slightly mousse-y, matte tints for lips and cheeks with a beautiful blurred finish. You definitely want this set with the accompanying keyring, which lets you de-pot your favorite shades and clip them to your bag.
HORIZONTAL PRODUCT LAYOUT
These hydrating tinted balms, spotted in the hands of Blackpink’s Jennie and actress Kim Ji Won, are so amazing, I bought one in every shade. They’re my ideal combination of translucent tint and intense hydration and give my lips the prettiest plumped-up, smooth finish. I keep all the shades on regular rotation, but if you made me pick just one, I’ve made the biggest dent in the juicy pink Bubble Balm.
Is this the coolest blush I own? Yes, easily, no further questions. The triple-layer formula gives each shade a beautiful multidimensional depth. Don’t shake it up; just pull the brush through all three layers of color, then dot straight onto your cheeks and blend. It gives my skin the super dewy finish of my favorite cream or liquid blush, but with an even lighter, more comfortable formula.
HERO PRODUCT LAYOUT (3) test
The Dasique flagship store in Seongsu is a makeup lover’s paradise, complete with a café upstairs that displays floral bread bouquets and rotating themed desserts that are almost too pretty to eat. Downstairs on a rainy day, the showroom is packed with customers lining up for bag charms and swatching eyeshadow palettes. I ended up taking a few home; my personal favorite is this Milk Latte edition. Like the other palettes, the glitters are smooth, the textures are blendable, and the final effect makes me look like I moonlight as a professional makeup artist.
My favorite Seoul hairstylist Louis, owner of Luvoir salon in Gangnam, gave me the most refreshing scalp treatment with Dr. Groot’s popular lineup last year. They’ve been in my shower ever since. Try this leave-in scalp tonic after you shampoo. I spritz it on and massage it a few times a week and let the blend of chamomile, niacinamide, menthol, and rosemary oil go to work. It cuts down on flaking and itching and helps my hair look bouncier and healthier.
These iconic orange bottles were everywhere I went in Seoul, even crowding the supermarket shelves when I went to Emart. The formula smells subtly of warm, tropical florals and the texture is just perfect: halfway between a hair serum and a light oil. I only need a tiny pump, and a single application always leaves my hair impossibly glossy and soft without weighing it down. Bonus: It doubles as heat protectant.
HERO PRODUCT LAYOUT (4)
In my opinion, tanning my face is scarier than my body. If all goes wrong, I can hide your arms and legs with clothes. My face, though? That's trickier. These Clarins drops take the fear out of self-tanning my face thanks to its super-subtle color deposit that can easily be built up throughout the week. Mix a few drops in with my moisturizer as the last step in my skincare routine, and wake up with the prettiest glow ever. (PSA: There's also a body version.)
Key ingredients: Glycerin (hydrates); Aloe vera (soothes)
Shades: 1
Length of tan: Gradual, deepens with more use
Size: 0.5 oz.
What I Love: Buildable color; Provides natural-looking color; Long-lasting; Hydrating formula; Easy to apply; A little goes a long way
What I Don't: More product may be needed for darker skin tones
Review for MC: "No matter how magical the self tanner, I'm just not very good at applying it. Streaks, stained clothes, patchy spots—it's not the self tanner, it's me. Enter these Clarins self tanning facial drops, which you mix with a few drops of moisturizer as the last step of your skincare routine. It's foolproof, proven by the fact I've been using it for years and have yet to see a single streak on my face. The beauty equivalent of working smarter, not harder." — Jenny Hollander, Digital Director
If you're short on time, getting a great facial tan couldn’t be easier or faster with these all-in-one pads from M-61. One swipe truly does it all in two seconds flat: the glycolic acid and salicylic acid-packed formula takes care of the exfoliating skin prep, while gradual pigment simultaneously kicks into gear. The wipe doubles as a foolproof applicator, too, so you can get your ears, décolletage, and chest bronzed to perfection.
Key ingredients: Glycolic acid; Salicylic acid (exfoliates); Chamomile (soothes)
Shades: 1
Length of tan: Gradual, deepens with more use
Size: 10 wipes, 30 wipes
What I Love: All-in-one product; Works quickly; Includes glycolic and salicylic acid to improve skin tone and clear pores
What I Don't: Can appear patchy on very dry skin
Customer Review: "I am honestly surprised at how great this works. It builds a very slow (but pretty) color that does not look fake at all. I love that it starts slow and you don’t suddenly look orange. My skin looks better when using these wipes! That normally never happens with tanning products!!" — Bluemercury
Expect a glowy, natural tan to appear four to six hours after the fact with these easy-to-use self-tanning drops from Isle of Paradise. Available in three shades, these drops deliver on more than just color. In fact, the formulation combines protective antioxidants with moisturizers, and best of all, caffeine, which works to temporarily firm your skin. It's super easy to use—just combine a few drops with your favorite body moisturizer and wake up bronzed and soft.
Key ingredients: Avocado oil; Chia seed oil (moisturizes); Glycerin; Aloe vera (hydrates); Vitamin C (brightens)
Shades: 3
Length of tan: Up to 7 days
Size: 2.54 oz.
What I Love: Uses color-correcting actives; Dries quickly; Evens your skin tone and brightens over time; Scent is subtle
What I Don't: May wear off patchy
Customer Review: "You know what? I actually like these drops! As a brown girl myself, when I received this to test, I was like I’m already brown! [Wow], was I in for a surprise—I tested it on my lighter brown legs by mixing three drops into my palm with a small amount of cream, and then smearing it onto my leg. It was an instant boost of color and glow...literally, instant. A few hours went by as I had set it and forgot it. I came out of the shower in the evening and I was like 'Hmp, my legs look amazing!' That’s these drops for you." — Sephora
This one may be pricier, but it delivers a professional-grade tan right at home, and this formula will have you bronzed and glowy for a full 10 days. While you can leave this easy-to-apply mousse on for two hours for maximum color, having it on for just one will still do the trick. Its olive undertones are best suited for medium to darker skin tones, so anyone on the paler side might want to look into other options.
Key ingredients: Witch hazel (protects with antioxidants and soothes); Aloe vera (hydrates and soothes)
Shades: 1
Length of tan: Up to 10 days
Size: 4.0 oz., 6.7 oz.
What I Love: Provides natural-looking color; Works quickly; Long-lasting; A little goes a long way; Tinted foam so you can see where you're applying; Dries quickly
What I Don't: May result in an orangey tone on pale skin
Customer Review: "First time using it, I was running super late for an appointment, so I was only able to leave it on for about 90 minutes, and the color was still amazing after rinsing off the color guide. The tan developed even more in the hours to follow, and by the next morning, I was just as dark - if not darker - than I ever got with ‘regular’ tanners after leaving them on for 12+ hrs. SUPER IMPRESSED. Gorgeous color. Definitely recommend." — Loving Tan
VERSUS PRODUCT LAYOUT
Each scent from the Korean fragrance brand takes inspiration from facets of Korean culture: ancient words, generational traditions, and the elements depicted on the South Korean flag. Of all the scents I’ve sampled, I’m stuck on Heaven, which smells fresh but not bland, sweet but never cloying.
A tip: You don’t have to fly all the way to Seoul to get your hands on some very cute Korean nail art. On a recent trip, I tried these easy-to-apply gel nail strips that you trim to size and then cure with a UV lamp at home. The brand consistently drops new designs so see what speaks to your style, but definitely add this collaboration with Seoul nail artist @y_yjenny to your cart.
If you’re a blonde, you know the struggle—keeping your hair cool-toned and hydrated at the same time is no easy task. That’s where this luxurious deep conditioner comes in. Infused with hyaluronic acid for intense moisture, edelweiss flower extract for protection, and powerful ultra-violet pigments to tone out brassiness, it strengthens and softens bleached strands without drying them out. Unlike many purple masks that leave hair feeling rough, this one keeps yours silky smooth. Yes, it’s a bit of a splurge, but trust me—you won’t go back!
Key Ingredients: Hyaluronic Acid (hydration); Edelweiss Flower, (protection); Violet Pigments (neutralization)
Who It’s For: Perfect for bleached blonde highlighted, or gray hair that needs hydration; Brassiness neutralization
Size: 6.8 oz / 200 mL
Review for MC: "This is by far the best deep conditioner I’ve used. It hydrates like a dream while keeping my blonde cool and bright—no brassiness, no dryness. The hyaluronic acid really helps strengthen my hair, so it feels soft and healthy instead of brittle. Plus, unlike some purple masks that can leave hair feeling straw-like, this one actually nourishes. If you’re trying to keep your blonde fresh without sacrificing moisture, this is a must-have!" - Taylor Jean Stephan, contributing beauty writer
Pros
- Effectively tones brassiness while deeply hydration; Strengthens and smooths hair; Luxurious feel and scent
Cons
- What We Don’t: Pricey; Can leave a slight purple tint if left on too long
If your bleached hair is brittle and in need of a makeover this new honey-infused mask is about to become your new best friend. Packed with the brand's signature moisture-restoring honey and strengthening ceramides, this will bring your brittle strands back to life. It smooths, softens, and hydrates, leaving behind a glossy, salon-worthy shine. Plus, the scent is absolutely dreamy! It’s a no brainer for anyone looking to revive and maintain their bleached locks.
Key Ingredients: Mirsalehi Honey (nourishment); Ceramides (strength); Plant-Based Keratin (repair)
Who It’s For: Ideal for dry, damaged, or bleached hair in need of deep hydration and repair
Size: 6.8 oz / 200 mL
What We Love: Rich, nourishing formula that strengthens and hydrates; Adds a glossy shine, Lightweight enough for most hair types
What We Don’t: Pricey for the amount; May not be heavy enough for very coarse or extremely damaged hair
Review for MC: I’m obsessed with this deep conditioner for the insane shine it gives my bleached hair! The honey and ceramides work magic—my hair feels so soft, smooth, and hydrated without ever feeling greasy. It adds the perfect amount of moisture and makes my blonde look super glossy and healthy. If your hair is extra thick, you might need something a bit heavier, but for me, this is the perfect balance of hydration and shine! - Charlotte Mathews, product tester
HERO PRODUCT LAYOUT (3)
If your blonde is looking a little too warm for your liking, this luxe anti-brass-luxe deep conditioner will save you. It works by toning out unwanted brassiness with cool violet pigments, while Japanese white peony extract adds hydration and softness. This combo keeps bleached hair silky instead of dry or brittle. Unlike some purple masks that leave hair feeling rough, this one smooths and strengthens, making your blonde look fresh, vibrant, and healthier than ever.
Key Ingredients: Japanese White Peony (soothing); Violet Pigments (toning)
Who It’s For: Ideal for blonde, bleached, or highlighted hair looking to neutralize brassiness while maintaining hydration
Size: 6.7 oz / 200 mL
Review for MC: "This purple mask is crazy good! Not only does it keep my blonde looking cool and fresh, but it also deeply conditions. A lot of toning masks can be super drying, but this one actually hydrates while fighting brassiness. Yeah, it’s a bit of a splurge, but honestly, the results are 100% worth it. My hair has never looked this bright and felt this strong at the same time!" Taylor Jean Stephan, contributing beauty writer
Pros
- Effectively tones brassiness; Leaves hair soft and shiny; Provides hydration without heaviness
Cons
- Expensive compared to other purple masks; May require consistent use for best results
If your thick, bleached hair is feeling dry, frizzy, and you're simply over it, try this ultra-lush, buttery formula before you shave your head. It's packed with nourishing oils and butters that sink deep into every strand, giving your hair the intense hydration it craves. It smooths, softens, and strengthens no matter how dense your strands. Plus, it smells absolutely luxurious!
Key Ingredients: Shea Butter (moisture); Hydrolyzed Vegetable Protein (fortification); Babassu Oil (softening)
Who It’s For: Best for medium to thick bleached or damaged hair that needs intense hydration and repair
Size: 6.7 oz / 200 mL
Review for MC: "If you have thick, bleached hair that needs serious TLC, this deep conditioner is a lifesaver! It’s super rich and hydrating, making my hair feel unbelievably soft, smooth, and strong without feeling greasy or heavy. It really helps repair damage and tame frizz, which is a must for me. If your hair is on the finer side, it might be a little too rich, but for thick, thirsty strands, this is pure magic! - Taylor Jean Stephan, contributing beauty writer
Pros
- Deeply nourishes and strengthens hair; Reduces breakage; Leaves hair soft and manageable
Cons
- Might be too heavy for fine hair; Has a rich texture that requires thorough rinsing
Finding a deep conditioner that hydrates bleached hair without weighing it down can be tricky. Enter: this feather light mask that's the perfect match for fine strands! The formula is lightweight yet ultra-moisturizing, delivering deep hydration with immediate results. It helps repair damage, boost shine, and keep blonde hair looking fresh and healthy—all while maintaining that airy, bouncy feel.
Key Ingredients: Hydrolyzed Silk (smoothness); Panthenol (moisture); Jojoba Oil (nourishment)
Who It’s For: Ideal for those with fine to medium bleached or color-treated hair looking for weightless hydration
Size: 5 oz / 148 mL
Review for MC: Finding a deep conditioner that hydrates my bleached hair without weighing it down has been a struggle, but this one is perfect! It gives my hair just the right amount of moisture, leaving it silky, soft, and manageable without feeling heavy. My hair still has bounce and volume, which is a huge win." - Charlotte Mathews, product tester
Pros
- Provides deep hydration without weighing hair down; Enhances softness and shine; Great for fine hair
Cons
- May not be rich enough for extremely dry or coarse hair
VERSUS PRODUCT LAYOUT
This is the hero of deep conditioning masks, especially if you have curly hair. It delivers extreme hydration in just a 10-minute session, smells unbelievably amazing (don't worry, the fragrance isn't *too* strong), and boasts a sulfate-free, color-safe formula. The hero ingredient here is algae extract, which gives the mask the ability to strengthen your hair over time.
Key Ingredients: Rosehip Oil (revitalization); Algae Extract (rejuvenation); B Vitamins (strength)
Who It’s For: Ideal for dry, damaged, or bleached hair that needs intense hydration and repair
Size: Available in multiple sizes, including 8 oz / 236 mL
Customer Review: “This mask saved my bleached hair! It leaves my strands feeling so soft and healthy without being greasy or weighed down. I use it weekly, and my hair has never felt stronger.” - Sephora
Pros
- Clean, silicone-free formula that deeply nourishes without buildup; Reduces breakage; Improves hair elasticity
Cons
- May not provide enough protein for extremely damaged hair; Can feel too lightweight for very coarse textures
Deep conditioners from Black-owned brands are always A+ options for curly and natural hair, and this one focuses on revitalizing your hair after damage. Customers with natural hair love the product, writing that it didn't weigh down their curls and that it's perfect for penetrating low-porosity hair. It is a heavy-duty option though, so if your hair falls on the finer side of the spectrum, look elsewhere.
Key Ingredients: Blue-Green Algae (detoxification); Mango Butter (hydration); Biotin (growth)
Who It’s For: Best for dry, damaged, or bleached hair needing deep moisture and strengthening
Size: 8 oz / 240 mL
Customer Review: “This mask is a game changer! My bleached hair felt incredibly soft and strong after just one use. It also smells amazing, and I love that it has natural ingredients" - Ulta
Pros
- Intensely hydrating; Rich in antioxidants; Biotin to support hair health, great for both curly and straight hair textures
Cons
- Thick formula may feel heavy on fine hair; Strong scent may not be for everyone
HORIZONTAL PRODUCT LAYOUT
Full of proteins like keratin and primrose oil, this mask will strengthen hair with regular use. The instructions recommend leaving it on for five minutes; however, overnight use will add moisture to extremely damaged hair that needs it. Add this at-home keratin treatment into your routine for an every-other-week treatment—even if your hair is incredibly fine.
Key Ingredients: Keratin Protein (stregthening); Guajava Fruit Extract (protection); Evening Primrose Oil (nourishing); Aloe Vera (soothing)
Who It’s For: Ideal for those with damaged, over-processed, or bleached hair in need of intense repair and strength restoration.
Size: 5.1 oz
Customer Review:"This product is a miracle worker! My bleached hair was feeling like straw, and after one use, it felt soft, smooth, and much stronger. I’ll never be without it!" - Ulta
Pros
- Restores strength and resilience to damaged hair; Significantly reducing breakage; Improves elasticity; Delivers noticeable results after just one use
Cons
- Strong scent may not be for everyone; If overused, it can feel a bit heavy on fine hair
I cannot sing K18's praises any louder: The brand is a savior for hair repair after bleaching and coloring sessions. Their clinical studies are based on hair bleached eight times (yikes), with hair proving softer after each use. The secret? Their proprietary peptide technology has been proven to restore strength and shine. Just a warning: A super, super small amount is all you need.
Key Ingredients: K18Peptide™ (bond building); Hydrolyzed Wheat Protein (repair); Glycerin (hydration)
Who It’s For: Ideal for those with bleached, damaged, or chemically processed hair looking to restore strength, smoothness, and elasticity
Size: 1.7 oz
Customer Reeview:"This product is a game changer! After years of bleaching, my hair was weak and brittle, but after just a few uses, it feels so much stronger and healthier. Definitely worth the investment!" - Sephora
Pros
- Repairs hair at a molecular level; Restores strength and elasticity in just four minutes; Lightweight; Silicone-free; Doesn’t require rinsing, making it a hassle-free treatment.
Cons
- Small size can feel pricey for the amount of product; Some users find that it takes a few uses to see full results
If you fall into the fine hair camp, deep conditioning masks can take all the volume out of your hair and leave you with lifeless, flat-as-can-be roots. But this particular product is formulated with thin hair in mind. Its vitamin-enriched, oil-infused, and shea butter-centric formula delivers lightweight hydration that can't be beaten. While it's not volumizing by nature, it certainly won't weigh you down.
Key Ingredients: Jasmine Flower Extract (soothing); Acacia Collagen (plumping); Amino Acids (strength); Cupuaçu Butter (moisture)
Who It’s For: Ideal for those with fine, dry, or color-treated hair looking for hydration, softness, and shine without weighing hair down
Size: 7 oz
Customer Review:"I absolutely love this mask! It leaves my bleached hair feeling soft, smooth, and lightweight. Plus, the jasmine scent is divine—it feels like a salon treatment at home!" - Leonor Greyl
Pros
- Deeply nourishes and hydrates hair while enhancing softness and shine; Jasmine-infused formula provides a luxurious, spa-like experience; Works well for fine hair without causing heaviness.
Cons
- Price is on the higher side; Great for hydration; Those with severely damaged hair may need a more intensive repair treatment
HERO PRODUCT LAYOUT (4)
Bleach is dehydrating, not just to the hair, but to the scalp. If you find that you're getting all different kinds of flaky and itchy post-color, I cannot recommend this Maria Nila hair mask enough. It's specifically formulated treat and prevent dandruff, and sooth the skin on the scalp with aloe vera. As a bonus, it preserves your hair color so you can go longer between appointments.
Key Ingredients: Aloe Vera (soothing); Piroctone Olamine (purifying); Vitamin E (antioxidant); Apigenin (stimulating); Oleanolic Acid (strengthening)
Who It’s For: Ideal for those with bleached, sensitive, or dry scalps; Soothes irritation while strengthening hair
Size: 8.5 oz (250 ml)
Customer Review:"This mask is a lifesaver! My bleached hair feels so much softer, and my scalp is no longer dry or itchy. Plus, I love that it's vegan and cruelty-free!" - Maria Nila
Pros
- Hydrates and repairs bleached hair; Promotes a healthier scalp, reducing irritation and dandruff; vegan, sulfate-free; Color-protecting; A great all-around treatment for damaged hair
Cons
- Rich, which may be too heavy for those with very fine hair; Some users may prefer a stronger fragrance
If you need to re-hydrate your hair in one wash, pick up Bodt's favorite. “Protein, moisture, bond repair, and a heat protectant should be included in a bleached hair routine. If you have fragile and colored hair, heat styling can really damage it, so it’s crucial to use something to create a barrier," she says. "This works wonders as it can help to create a barrier, protect hair from heat damage, nourish hair, and smooth the hair cuticle."
Key Ingredients: Coconut Oil (nourishing); Soybean Oil (conditioning); Sunflower Seed Oil (softening)
Who It’s For: Perfect for those with bleached, dry, or damaged hair looking for a quick, multi-benefit treatment that restores moisture and shine
Size: 6.8 oz
Customer Review: "This mask works wonders in just one minute! My bleached hair feels softer, smoother, and much more manageable after using it. Definitely a must-have in my routine!" - Ulta
Pros
- This fast-acting mask delivers deep hydration and nourishment in just 60 seconds; Helps improve manageability, softness, and shine; Lightweight enough for most hair types
Cons
- May not provide intense enough repair for severely damaged hair; Scent can be strong for those sensitive to fragrances
When it comes to getting specialized treatment for your hair concerns, Kerastase knows the drill. The Resistance range is the way to go for all-over hair restoration (think: breakage; dryness; dullness). “This is a great mask to use once a week or whenever your hair needs extra love and hydration. It has great ingredients like ceramide to smooth the hair’s surface,” says Mondo.
Key Ingredients: Pro-Keratin (strength); Ceramides (repair); Resurrection Plant Sap (revitalization)
Who It’s For: Ideal for those with severely damaged, over-processed, or bleached hair in need of intense repair and strengthening
Size: 6.8 oz
Customer Review:"This mask is a game changer for damaged hair! After bleaching, my hair was breaking and felt lifeless, but this treatment brought it back to life—softer, stronger, and healthier-looking!" - Sephora
Pros
- Deeply repairs and strengthens brittle, over-processed hair; Helps to restore elasticity and reduce breakage; Leaves hair feeling soft, smooth, and more resilient after just a few uses
Cons
- May feel heavy on fine hair if overused; Price is on the higher side compared to similar treatments
Bleaching hair actively strips hair of its natural oils while lightening, which results in hair that desperately needs nutrients. The Moroccan lava clay in this mask not only leaves a welcome scent but also penetrates follicles to promote growth and rid hair of excessive fats from build-up. A whopping 94 percent of users on Sephora recommend it, with straight-haired to 4C hair types users saying that it made their hair look and feel softer and more moisturized.
Key Ingredients: Blue Tansy Flower Oil (calming); Bamboo Extract (fortifying); Hydrolyzed Quinoa (reepair); Biotin (growth); Murumuru Butter (moisture)
Who It’s For: Ideal for those with bleached, curly, coily, or textured hair in need of deep repair, hydration, and frizz control
Size: 8 oz
Customer Review:"This mask is amazing! My bleached curls feel so much stronger and more hydrated after just one use. It defines my hair beautifully without weighing it down!" - Sephora
Pros
- Strengthens and repairs damaged hair, Enhances softness and curl definition; Rich in nourishing ingredients like blue tansy and biotin, helping to improve elasticity and prevent breakage; Silicone-free and formulated for textured hair
Cons
- Thick consistency may be too heavy for fine hair; Some users find the scent to be a bit strong.
Skin1004 sounds like “skin angel” in Korean, and I feel extremely angelic wearing these toner pads while I do my morning beauty routine. I let them sit like mini masks so the soothing, refreshing essence can absorb. They hug my face without slipping off and have a calming effect that takes down any redness in my rosacea-prone mid-face.
WITH PRICE
STANDARD PRODUCT LAYOUT
Confession: I toss and turn too much to actually sleep in this overnight gel mask from Medicube. Instead, I leave it on for a few hours while I bed-rot or watch Netflix on weekends and let it work its magic. I love the genius inclusion of PDRN and the way the mask is cut to cling perfectly to my face until it hardens enough to lift off, leaving my skin with a glassy glow.
Ma:nyo’s cleansing oil is a famously steady seller in South Korea, and once I finally got my hands on a bottle, I understood the hype. But my favorite from the line has to be the Deep Clean edition, which feels extra lightweight and fresh—perfect if you’re not a fan of thicker, richer oil cleansers. It’s my shower staple for melting away both waterproof mascara and clearing my pores of blackheads.
HORIZONTAL PRODUCT LAYOUT
Sulwhasoo earned prime real estate on my bathroom counter long before K-Beauty 2.0 rolled around. Cloud-like, packed with ginseng, and seriously effective, this recently launched moisturizer gets to work plumping and brightening my complexion instantly.
From spring to fall, this microneedling serum stayed in trend (and sold out) at every Daiso I visited. The spicules in the formula definitely prickle so it’s not my top pick for sensitive skin, but Amazon reviewers are obsessed with the smoothing effect—and it’s beloved in South Korea as well.
HERO PRODUCT LAYOUT (3)
Beauty of Joseon’s Relief Sun—aka the sunscreen that launched a thousand TikToks—is as intensely moisturizing as everyone says. It’s also—sadly—no longer available in the U.S. due to its use of non-OTC Korean sunscreen filters. For an FDA-compliant formula that’s just as good, you’ll love the newly launched Daily Tinted Fluid Sunscreen. I tested samples and can confirm the texture remains miraculously lightweight and the finish is neither too dewy nor too matte—a true feat considering its use of zinc oxide.
When Cho told me she had developed a barrier cream that would leave every other barrier cream I’d tried in the dust, I uncapped this golden gel with skepticism. I ended up emptying it in a month. It smells like juicy Hallabong, has the most refreshing texture, and brightens my complexion while remaining gentle enough for my sensitive skin.
I thought I’d seen innovation when I first tried micro dart pimple patches, but these micro dart, serum-infused undereye masks were a truly novel find. They’re another product you can either sleep in or leave on for a couple of hours. The serum darts dissolve gradually and give my undereyes a smoothing refresh (a must for anyone as sleep-deprived as I am).
HERO PRODUCT LAYOUT (4)
Skin1004 sounds like “skin angel” in Korean, and I feel extremely angelic wearing these toner pads while I do my morning beauty routine. I let them sit like mini masks so the soothing, refreshing essence can absorb. They hug my face without slipping off and have a calming effect that takes down any redness in my rosacea-prone mid-face.
I’ve gone through at least five tubes of this silky, lightweight eye cream. It’s surprisingly affordable, so I have no qualms about getting backups for my backups. The formula features bakuchiol, a gentler alternative to retinol that can be used morning and night to help firm and smooth skin. It’s also magic under concealer, with no creasing or pilling in sight.
This bright pink serum was all over my TikTok, so naturally I had to pick up a bottle. If your skin plays well with niacinamide (mine does), it’s an excellent brightening formula for overall dullness and dark spots alike. I love to dab it on as a spot treatment over post-breakout pigmentation to help it fade faster.
Cho put me on to this sculptural sunscreen stick, curved to fit the contours of your face with ease. Now I never leave the house without double checking it’s in my bag. There’s no white cast, it glides on buttery-smooth, and it doesn’t drag or disturb my makeup.
VERSUS PRODUCT LAYOUT
Niche brand Femmue formulates all of its skincare with flowers, and my favorite pick is this super decadent leave-on mask that smells like a bouquet of fresh-picked roses. The pale pink, bouncy gel sinks in quickly; it doesn’t mess up my pillowcase and always makes me feel like I just left the spa. I love a thick-ish layer of this in the winter for skin that’s baby-soft and bright by morning.
I love a lot of formulas from TirTir, like its dewy lip balms and Milk Skin Toner. But I really can’t name the brand and not mention its most viral launch: the signature red cushion that took over TikTok with its range of 40 shades, a rarity for K-Beauty. Mine is 21N, and if you’re new to cushions, the trick is to pat off the excess on the inner lid and bounce it on in the thinnest layers possible. Do it and you’ll achieve a natural, non-cakey finish that lasts and lasts.
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